This position keeps marketing and other teams up-to-date on current campaigns, informing them on which aspects of digital campaigns are the most effective and which are not, and advising them on how to tweak campaigns to get maximum attention. 마케팅 캠페인 실행과 분석을 중심으로, 마케팅 분석 업무에 집중 | Develops, executes and evaluates a marketing communication strategy under the team manager’s supervision to establish WWF-Korea as a leader in the conservation space. This position manages internal communication with fundraising and conservation and paly a bridge role for band building and improve support’s relations. 프로젝트 기획/분석/실행을 중심으로, 한국에서 WWF의 전략적 포지션닝, 통합적인 마케팅 업무에 집중 |
Main Tasks & Responsibilities [담당업무] | Create Digital Marketing Campaign - Design digital marketing campaigns to promote nature conservation campaign and WWF brand - Develop digital marketing plan to activate supporter (non-financial donor) engagement channels and contents - Manage budget data for pay-per-click accounts on a daily basis to manage campaign costs and provide expense information to clients. Analyze Marketing Data - Identify the effectiveness of marketing campaigns by analyzing page clicks, keyword hits, search engine traffic, and other data. - Develop metrics to track & measure digital marketing campaign - Create detailed reports showing the amount of online traffic, SNS feeds, advertising cost, and schedule General tasks - Contribute to and support execution of website management | Marketing strategy development - Identify engagement opportunity with conservation and fundraising for integrated marketing - Plan marketing project to raise brand awareness, deliver conservation message, and expand support groups - Analyze and support marketing plans to align with brand strategy and achieve team goals Project planning and management - Develop and execute brand and conservation campaign management plans - Initiate marketing and communication projects and contents - Measure success of various marketing campaigns - Develop and track budgets Brand promotion - Find out the opportunities for supporter research and apply these data targeting and gathering initiatives - Leverage support data to refine brand management - Identify brand-building areas, and ensure brand communication for areas of responsibility are consistent with the WWF brand positioning - Help promote uniformity and consistency of brand General tasks - Develop presentations and speeches that help advance our mission |
- Develop narratives, stories, pitches, releases, talking points, and that help advance our mission. - Contribute to and support execution of our marketing & communications plan - Work together within the Marketing & Communications team as well as Conservation/Partnership, Fundraising teams, and WWF international team to advance our mission This job deion covers the main tasks and conveys the spirit of the sort of tasks that are anticipated proactively from staff. Other tasks may be assigned as necessary according to organizational needs. |
Qualification & Experience | Required: | Skills - Native Korean speaker - Ability to communicate effectively in English, oral and written - Ability to work in an international environment and within a multi-cultural team Attitude - Identify and align with the core values of the WWF organization: Courage, Integrity, Respect & Collaboration - Adhere to WWF’s brand characteristics: Knowledgeable, Optimistic, Determined and Engaging; - Demonstrate WWF behaviours in ways of working: strive for impact, listen deeply, collaborate openly and innovate fearlessly. - Demonstrated interest in and commitment to WWF’s mission and priorities - A team player, stepping up for the team in time of need and sharing successes - Strategic thinker and detail-oriented |
Knowledge - Four-year college degree in Marketing or other related field, or comparable experience. Skills - Minimum 5 years’ experience in digital marketing - Computer proficient and internet savvy: fast to learn programs and web tools - Strong analytic skills; ability to tailor complex, technical information and/or data into accessible sound bites and communicate technical information via visuals depending on the audience | Knowledge - Four-year college degree in Communications, Public Relations, Journalism, Marketing or other related field, or comparable experience Skills - Minimum 5 years’ experience in marketing and communications - Strong writing and editing skills; ability to tailor complex, technical information and/or data into accessible sound bites and communicate technical information via visuals depending on the audience |
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