a. Organizational Setting
The post is located in the Office of the PCT Legal and International Affairs Department. The Department is responsible for marketing the PCT’s products and services in support of current and future PCT stakeholders.

b. Purpose Statement
The incumbent is responsible for leading the development and execution of the PCT Strategic Marketing Plan (PCT SMP).

The main role of the incumbent is to analyze the current PCT practice (organization, products/services, processes, outreach, customer service and customer needs), conduct research on current/potential stakeholders, benchmark the PCT products and services in the global environment, determine the most effective way to reach target audiences and establish marketing goals, all in order to enable PCT stakeholders to choose the PCT international route when deciding on filing a patent application.

c. Reporting Lines
The incumbent works under the supervision of the Senior Director, PCT Legal and International Affairs Department.

d. Work Relations
The incumbent will collaborate and coordinate closely with all areas of WIPO, including the Digital Content Team in PTS, as well as the Customer Experience Section, in the Infrastructure and Platforms Sector, to develop and deliver a marketing strategy that will help drive the PCT’s ability to provide the full benefits of our Global IP Services including best-in-class customer service to current and future PCT stakeholders.