a. Organizational Setting

The position is located in the Customer Experience Section (CXS), Infrastructure and Platforms Sector. The section is responsible for marketing and customer service activities with a view to coordinating the strategy, planning, and execution of the Organization's overall customer experience strategy in close collaboration with other areas of the Organization.

b. Purpose Statement

The incumbent acts as the focal point for coordinating and supporting the digital marketing and promotional activities across the organization. The incumbent is required to plan, coordinate, manage, and execute digital marketing and promotional activities conducted by both the internal marketing and promotion teams and the external marketing agencies. The incumbent is responsible to ensure that WIPO's digital marketing and promotional campaigns are well planned and executed with high standards, and meet the expected KPIs.

c. Reporting Lines

The Digital Marketing Officer reports to the Head of the Customer Experience Section.

d. Work Relations

The incumbent will work closely with various stakeholders, both inside WIPO and external organizations.